Optimising your business means getting things done efficiently and making good use of resources to increase productivity and profitability. It’s an ongoing business effort requiring the participation of everyone in the company.

How to Optimise your Business

1. Automate time-consuming processes

Time is a valuable asset in the business world. To ensure you’re spending most of it on your income-generating activities rather than on repetitive tasks, it would be ideal to invest in productivity tools and software. Additionally, automating reduces inaccuracies caused by manual work, making it a worthwhile investment.

Before purchasing, make sure you’re aware of the actual problems and bottlenecks in your organisation so you can choose which tools would work best for you.

2. Delegate and prioritise tasks

Time and energy are finite resources — they run out no matter how fast and efficient you work. Before coming to the point when you can barely manage your to-do’s anymore, start delegating tasks to the appropriate people.

Delegating non-essential tasks to your staff, a freelancer, or a third-party service provider, will give you the freedom to explore opportunities to grow and develop your business.

Knowing your priorities is equally important. When your entire organisation knows how to prioritise tasks, you can expect to complete projects on time and reach milestones quicker.

3. Improve your operational processes

Take some time to review your operational procedures. Check if there are elements that slow down your business processes. It can be unclear procedures, outdated software, miscommunication, organisational silos, or inefficient processes. After this, have a talk with your key stakeholders to determine possible solutions for these concerns. 

4. Use business intelligence

Business intelligence (BI) is an essential tool across departments as it empowers all concerned employees in resolving problems through data-driven approaches. One of its main features is the dashboard — a tool that provides a quick and simplified visual representation of your company’s performance.

The best thing about this is it enables a company-wide data flow. This means that you can easily share and view all pertinent company data with other department managers in real-time, wherever you are. Not only the communication between departments will improve but it will also help in resolving data silos.

5. Develop a strong web presence

Another way to get excellent results is by optimising the power of search engines. 

Based on the latest data, 60% of the global population (4.66 billion people) are already on the web. Because of this massive shift from traditional media (e.g., television, newspapers) to the internet, most businesses are doubling their efforts in building a strong online presence.

While traditional advertising still works, digital marketing gives you more and cheaper opportunities to bring your business closer to its target audience. Optimising your website for search engines, for instance, increases the opportunity to be located by potential customers.

Other ways to enhance your web presence include creating helpful content, setting up social media accounts, asking existing clients to write reviews, and placing ads on search engines.


Transforming your traditional business can seem overwhelming at first, but can be a rewarding endeavour once you put the right tools and strategies in place.

Let Us Help

If your business has a turnover of over $1 million, ABJ Solutions is offering a complimentary one-hour meeting to help answer questions and model critical decisions with you. Get in touch with us today so that we can help guide you through these challenging times.

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